Here’s another cover – the client said they wanted loads of text on the cover – so I did what they said. Gave them their three options they’d paid for then. Then I totally disregarded it – and did a simplified option – as in their field on Amazon everyone was filling the cover with lots of marketing speak hyperbole – which I am pretty much against.
This job has highlighted a few important points:
- DON’T DILUTE. In Non-fiction, design is always muddied by too many words on a cover. Also the core message is diluted as to what the book is about.
- RESEARCH. It’s important to know your market – i.e. I went out and had a look at other Green Smoothie books – to my utter non-surprise – lots of wild claims on their covers. Know your market.
- MULTI-COVERS. The client came back and said to me they didn’t know if they liked the simplified version or the more text-heavy version better. And I said to them, “I’ll send them as a high resolution for both of those two. That way … you can try both out – see which gets you the most sales. That’s the beauty of ebooks – you can changes stuff pretty quickly and try out different marketing tactics. I’d be happy to do that for you.” Will I be doing it for all my books – maybe, maybe not because I like the idea of reselling non-used designs. But still it’s worth thinking about. It seems like a smart idea for the client. And I’m all about keeping the client happy.